Telrol Group has placed an order for six Xeikon CX3 presses, one of the biggest deals in the digital press manufacturer’s history.
Telrol’s first digital press investment was a Xeikon 3300 in 2009, bought shortly after visiting Labelexpo Europe in Brussels that year. It was used to launch the printer’s Digital Centre of Excellence in Almere, which over time gradually grew to five digital presses. In 2015, together with Xeikon, Telrol started a successful pilot project with a Xeikon CX3, then branded as Xeikon Cheetah, and reported here.
Today, the center boasts the biggest digital capacity across Europe, with nine Xeikon systems in operation. All presses are running application specific toner systems: ICE for the 3300 presses and QA-CH toners for the CX3 presses.
Hoessein Hadaoui, Telrol CEO, explained that investing in the Xeikon CX3 was the next logical step, citing its quality and productivity. Also important was the specifically-designed Cheetah toner, developed for high speeds and based on the ICE toner, which has performed well for Telrol with its other Xeikon presses.
“Once again, the investment in new Xeikon technology, gives us a head start in the industry thanks to the ability of the Xeikon CX3 to provide the highest productivity in the market of high quality label printing. Being a critical business partner, Xeikon involves us in the development of their technology. Its high quality standards, excellent track record on production capabilities and food safety makes it the perfect partner for our business.”
Wim Maes, president of the Digital Printing Solutions division of Flint Group, Xeikon’s parent company, added: ‘This huge investment in Xeikon technology is a great endorsement for the print production quality possible. Working with such a well-respected group is also fantastic recognition of our market ready systems.
‘Telrol offers a broad range of labeling solutions, covered by various printing technologies going from flexo to digital. The further expansion in digital fits with the general trends in the market of increasing diversification. This in turn drives the need for more flexible production processes in digital printing.’